This interesting article explains how Apple is currently in the process of developing an option for people to pay them less than half as much as they pay now for their cable or satellite TV. Apple is attempting to do this by working with programmers to make shows available through iTunes subscriptions. These subscriptions would cost around $30 a month. Apple is in a perfect position to push for a program like this because of iTunes. iTunes has millions of subscribers, which would make the switch for people easy and basically free. Other companies would have to come up with a program suiting for the idea, which would essentially only cost everyone time and money.
I think this article is fascinating because I use itunes every single day. With subscription people whom use itunes as much as I will be able to save money. More importantly, Miami University uses itunes as well and we are using itunes in our final cut project. I think the idea of a subscription will benefit just about anyone who uses itunes.
