While browsing the web, I found this Interesting article that connects social netorking to E-commerce. As social networking sites become more and more popular, companies are beginning to expand their marketing ideas to incorporate these popular sites. I read somewhere that facebook has been exanding rapidly and has millions of new users each day. This article explains how Burberry is using social networking to market their new products to users. Instead of a social networking site such as facebook, Burberry is using social networking in the form of a blog. They have created a blog online and are asking users to post interesting stories they have from past experiences while they were wearing a Burberry product, such as a trench coat. By doing this blog, they are trying to connect their product with a good life experience/memory. Also, by doing this they are putting a face to their customers and gaining popularity over the internet. Also, they are acquiring a demographic for their customers as well. I think this article is interesting because as a business major, articles like this provides me confidence that I will be able to use social networking to gain a competitive advantage in the busines world. This article also ties in to the beginning of the year when our class learned all about web 2.0 and it’s benefits.
Social Networking and E-commerce
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