After searching the internet, I found an article that introduces a new form of social networking. The article announces that the corporation known as “Gowalla” recently made public that they collected over $84 million in investments last Wednesday. Due to the fact that social networking is drving a huge amount of revenue in today’s world, many new social networking applications are on the rise. Similarly, Gowalla is an mobile application that allows users to track their own location as well as their friends. The idea of the application is to locate your whereabouts and upload it to different social networking sites such as facebook or twitter. Also, you can see where your other friends are as well. The twist to Gowalla, is that it is considered to be a scavenger hunt. This means that once you establish your location, Gowalla will locate other items that have been dropped there by your friends. You can then add these items to your “bag” online. By visiting different locations you can continue to add different items into your bag of souveniers. Gowalla explains that this can be anywhere from virtual items to actually leaving presents such as free cups of coffee for your other friends. Gowalla also tracks the amount of times that you have been to that location. I think this is interesting because this is definitely something that I could see my self doing in the future. In class, we have discussed innovative technology and the future of technology. This application is just one of the many future improvements in social networking that companies are using to drive revenue.
Gowalla
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